Logo Design

Growth is the idea behind any business. In order for a business to grow, it should be able to market its services or products to customers. A service without a brand or logo is like a child without a name. However beautiful or talented a child may be, it is the name which brings the recognition. It is a similar story for a brand.

In order to create a unique identity, branding of a product or service is very important. The first step in branding will be the creation of a logo. Logos are simply graphic representations or symbols of a company name, trademark or abbreviation and are used for instant recognition. A logo derives its meaning from symbolism and there is nothing conveyed directly. However in symbolism lies the power to attract and showcase the product or company might. A good logo must be instantly recognisable, must inspire trust, loyalty, admiration and an implied superiority. A good logo is basically a great concept or company value perfectly executed to convey the meaning in layman terms.

There are a lot of logo designers around but it is only the special ones who can creatively think out of the box, who will make a difference to your business. Nowadays, a number of websites are also available wherein the logos can be created online and this has helped many small and medium enterprises.

When designing a logo, consistency must be maintained so that it is easy to impress the human mind. It must be meaningful and easily recognisable as a symbol to stay in the minds of potential clients. Logos must be unique and be designed to stand the test of time since the entire business revolves around a logo. Further, the logo as such must be scalable since it is likely to be used that it in any place right from a letterhead to a bill board during the course of marketing. In the aesthetic sense, a unity is required among the different elements and good colour contrast in order to be easy on the eyes.

Thus logo design is a complex process defining the very soul of your business. Further, client requirements and company values must be clearly understood and the industry and competitors must be researched in detail before work is started.

In many cases, the customers are so carried away by the Logo and brand that they simply forget who is exactly behind it. It is this blind trust that should be gained and in many cases, it is the logo and the recognition that commands more money than the brand or service itself. Honesty is thus very important as it will take even lesser time for the brand to be hated by individuals if the product quality does not match customer expectations.

The Strategic Importance of Supply Chain Management (SCM)

1 Introduction:

Logistics supply chain management is one of the most contemporary and challenging concept in today’s business world. Due to increasing global demand of business; transportation, procurement, manufacturing, distribution activities increased tremendously. Now a day, major companies are focusing on SCM to reduce cost and constantly trying to develop new innovative strategy to meet consumer demand to achieve competitive advantage.

2 Definition of Supply Chain Management:

In short, supply chain management means, right product at the right place at the right time at the right measure and at the right quantity. For example, in a supermarket, if the consumer found in a product shelves, there is tag for the product but no product in shelves; what you think? Yes, that is because of poor management of SCM. More precisely, SCM is the management of inbound and outbound logistics process to integrate from procurement, suppliers, manufacturers, warehouse, distributors, transportation, and store in order to meet consumer demands.

3 Why Supply Chain Management is Important?

As global competitions are increasing customer have different choices & needs to satisfy demands. For example, if there are demand for umbrella in rainy season and if you asked supplier to deliver 20,000 umbrellas in summer and expected to receive at the beginning of rainy season; what do think would probably happened?

According to this scenario, say for example, supplier response lately after two weeks, slowly starting procurement and then starting production and supply the goods at the end of rainy season. As a result, in this case the buyer will face tremendous losses.

Let’s just think how can, we change our scenario with an effective strategy: consider the order of umbrella was given at the end of spring to deliver at the end of summer. Supplier response precisely, starting from procurement to distribution utmost efficiently and transported through freight within one week before ending summer. The delivery was on time and arrive within 30th days in summer. The buyer is happy to receive items on time and that allows the buyer to distribute products through distribution channel and, with the right forecasted of demand, buyer captures the market at the right time and making money.

In past manufacturers were known as the drivers of the supply chain as they were scrambling to meet customer demands at rapid pace but now customer is called the driving shots in a long term competitive advantage. To meet the customer demand accordingly, companies are shifting to customer oriented strategy (a bright example would be ‘Dell computer’). Hence, to achieve competitive advantage in the market, it’s necessary to deliver the product at the peak time.

4 Key Drivers of Logistics Supply Chain Management:

From the analysis different journal article, textbook, web research we found the key drivers are differ in according to different perspective, such as Globalisation, Sustainability, Cost-awareness, Customers, Suppliers, Technology and Transportation.

4.1 Globalization:

The external forces (i.e. political, economical, socio-cultural, technological, legal and environmental), local competition, continuous policy and regulations changes, pressure from international brands and all affects to meet the consumer demand in market. Thus, companies are facing huge challenges to meet the requirements globally. Through the product barriers are eliminated, no products are now considering domestic products but due to globalization forces companies tend to change policy and strategy regularly. Besides, with the benefits from globalization now, foreign investor are encouraged to invest in several countries which forces local companies to improve quality of existing products which create huge challenges in procurement, manufacturing, transportation and distribution activities for the companies.

For instance, a company can develop a product in the US, manufacture in China and sell in worldwide, i.e. Apple. This makes a complex and challenging activities for company. Thus, in order to maintain global demand Apple makes strategic choice to build global manufacturing and engineering infrastructure in California, Ireland and Singapore to capture market in US, Europe and Asia. This global strategy from Apple allows the company to take advantages of capturing large market. This strategy, allows Apple to become number ONE innovative company in the world.

4.2 Sustainability:

Creating sustainable chain has a major concern for companies. Constant variable pressure from regulations, geographic in nature, social-economic impact, international policies and principles in general is complex for managing SCM.

For example, green environment (i.e. carbon emission); local government are always imposing regulations which affect on the manufacturer. For instance, production and manufacturing in developed countries like in Europe is huge challenge as because of strict rules and policies of environmental issues compare to underdevelop countries like in Asia. For example, in automobile industry producing vehicles is challenging because of environmental issues in different countries.

4.3 Cost-Awareness:

There are four major decision areas in cost awareness:

4.3.1 a) Location: Convenient feasible location with availability resources including all facilities is the primary step of towards of creating strategic network. However, due to geographical distance and cost, companies often couldn’t able to cope up with customer expectation.

4.3.2 b) Production: Cost fluctuation from production levels are critical issue for strategic decision, such as what product to produce, which plant to allocate and what supplies to get for production.

4.3.3 c) Inventory: Inventory cost varies at different level starting from raw materials to finished goods. Cost is also associated in buffer stock, safety stock or even days of inventory in hands as well as price increases during the periods of inflation affects.

4.3.4 d) Transportation: 30 percent of logistics cost associate with transportation that makes the companies to think about distribution channels about air, ship and road. Air shipment is fast, reliable but expensive while sea shipment is chap but time consuming.

4.4 Customers:

Customers are the most unpredictable variables to determine demand. Frequent changes of demand, new expectation, changing approach of existing product, influential behaviour attitude towards products are all determine to develop a customer-product innovation strategy. For example, Apples starts it business on the bases of computers but after understanding demand of consumer, they launched iPhone, iPad, iPod as means of innovations strategy which satisfy customer but not merely makes the customer delight but introducing facilities like ITunes, music, software application gradually capture the market the whole market.

The example here provides a key learning tool ‘how the company understand its customer to achieve competitive advantage’ which makes us to think what strategy they are following. In Apple strategy most of the iPhone and iPad items (i.e. parts) are outsourcing. More precisely speaking, very few components are created by Apple, hardware is supplied by contract manufacturer and software is supplied by millions of software developer to build various applications for the devices which minimize the cost.

4.5 Suppliers:

Supplier’s motivation is important for quality, cost and delivery expectations of producing product with value as they have greater influential aspect of supplying item. For example, Dell’s direct strategy requires processing orders direct from customer. Dell’s pull strategy to build computers o customer’s specifications and deliver within time. To support this model, Dell asked suppliers to keep inventories within 15 minutes of the manufacturing locations. Virtually all products are made to order. Every two hours, the factory planning system sends out a computerized message to suppliers detailing what parts the plant needs. That means there is almost no inventory of parts or products in the factory and this happen only because of healthy relationship with suppliers.

4.6 Technology:

With the benefit of technology, customer are now becoming more technological oriented focusing on online trading, online shipping, online payment, online information, online virtual chatting, and so on. This technological process has a greater impact on customers and now a day customers are constantly willing to get more information, answers, about their choice, preferences. Dell’s could be an ideal example, how technology impact on business and increase revenue. The success of Dell’s direct sells strategy depends mostly on continuous development of technological aspect as the customer willing to become more connected, assist them to develop cost effective quality product strategy.

4.7 Transportation:

Transport system is the most important economic activity among the components of business logistics systems. Around one third to two thirds of the expenses of enterprises logistics costs are spent on transportation. Beside good transportation is challenging issue to deliver product at right time. Thus, to enable flow of goods from one destination to another and to ensure on time delivery; companies needs to understand the right strategy of supply chain. However, unorganized transportation system, labour force, policies, laws and regulations, uncategorized rooting system is a big hindrance for supply chain solution. If there is suitable transportation network, delivery of the product to the market not ensured supply chain activities will be at risk.

5. Companies Prospective of Strategic Importance of Logistics Supply Chain Management:

5.1 IBM

IBM faces challenges on future supply chain are on cost containment, supply chain visibility, supply chain risk management, customer requirements and globalization. Here cost containment relate to shifting cost of operation rapidly, supply chain visibility includes information and collaboration with external partners where supply chain risk management describe as forecasting customer demands and higher costs, customer requirements influence to identifying customer demands, approach, attitudes towards of product and globalization relates to global issue like geographical distance, cultural barriers, transportation system, feasibility of resources, rules and regulations and so on. Thus, to tackle those issues IBM developed strategy on future supply chain based on “instrumentation”, “interconnectedness” and “intelligence”.

5.1.1 Instrumentation:

Developing RFID (i.e. radio frequency identification) tag, meter, GPS system, tracking reduce the inventory cost and increased visibility. That allows to witness actual fact occurred in supply chain activities. Besides, forecasting of demand becomes much easier as tracking production level and sales level estimated through technology. Again, production, distribution and transportation are controlled and monitored with smart devices to eliminate waste and increasing efficiency. So, with the force of technology IBM creates a sustainable global supply solution by focusing more on customer.

5.1.2 Interconnectedness:

Interconnect with global network i.e. suppliers, manufacturer facilities collaboration with external partners and bodies reduce global issues. Besides, shared decision making with and determine regulatory constitutes from local, regional and international enable to share the risk.

5.1.3 Intelligence:

Effective sophisticated modelling and simulation capabilities allow designing sustainability model, network transportation system, and distribution strategy for IBM. Thus, smarter supply chains allow intelligent modelling to the key driven force.

5.2 Woolworths

Woolworths is an Australian’s largest retailer faces multiple turbulences to find an effective solution of supply chain at the beginning. It faces challenges on sustainability (environmental issues), customer focus, suppliers, transportation system and technology. However, after removing those barriers, it builds strong supply chain strategy not only to meet customer requirements but also expanding business in Australia and New Zealand and to achieve competitive advantage over the market.

The success stories build up with collaborating and strong networking relationship with suppliers, adopting policies, rules and regulations, technology and new innovation (i.e. fresh foods).

The strategy for sustainability point they come up with ‘fresh foods’ and carbon emission. For example, “announcing 40 percent reduction in carbon emissions on project growth levels by 2015, managed 13 percent reduction. This is an estimate saving of about 500,000 tonnes of carbon dioxide again 25 percent minimum reduction in carbon emissions per square meter for new stores Woolworths has now on average reduces in 25.08 percent carbon emissions per square meter” (Our planet, n.d). Besides, introducing new products in the market like Woolworths Pet Insurance, android application applies sustainability in market.

From supplier driving force, Woolworth’s key strategy is to build strong and committed relationship with suppliers that involves in communication, continuous feedback to ensure quality product for customer.

In customer point of view strategy, they are more customers oriented to provide most enjoyable, quality shopping experience to fulfil the demand at the right time at the right place. For this, they focus on centralized distribution model for all inbound and outbound logistics.

In technological point of view, company adopted new technology with keeping pace of technological advancement. For example: EFTPOS system.

5.3 Procter & Gamble

Proctor & Gamble faces challenges on global alliances, constructive network distribution channel, healthy transportation system, inbound and outbound logistics support. For this, they build a supply chain strategy, first to understand target customer according to their satisfaction and loyalty level and then optimizing supply chain (i.e. ensuring product availability at all time). Side by side, focusing on technology like RFID which increases product visibility for better supply chain management. Besides, maintain strong relationship with retailers like Wall-mart and implementing online web support allow the customer to be connected with customer its build premium foundation for sustainable environment.

6 Conclusion:

Thus, globalization, sustainability, cost-awareness, technology, customer, suppliers, transportation are all related to supply chain activities. Now, opportunities of barriers has been minimized which encourage foreign investors to invest, implement and operation. Side by side, in terms of sustainability; collaborating, adopting policies, rules & regulations, technology, transportation allow to build constructive communicative strong relationship with external partners which could be an ideal solution for sustain in global market. Most importantly, focus on customer is vital to enhance growth and for this choosing right strategy for supply chain is essential to ensure right product at the right time at the right order with right measurement.

Some Interesting Facts About Mobile Web Application Development Services

Gone are the days, when mobile was just a mere appliance to make calls. Today, the usability of mobile phone has stretched its wings much farther than just sending and receiving calls and texts. From listening to music to watching movies, creating presentations, drafting email, mobile phones can perform every activity based on the principle of communication. And what actually made all this feasible is the availability of Internet on cell phones. It is quite interesting to note that a survey give birth to the surprising prediction that by the year 2013, world would have over 1.7 billion mobile Internet users.

The growing usability of internet on Mobile Phones:

Naturally, the ever-emerging growth of mobile phones abilities, did not take long to ring a bell in most website owners mind to start taking the initiative of developing their websites as per the features of mobile devices. This would keep them safe from losing potential customers, searching for them via mobile phones. And this is the reason why, every contemporary web development services provider takes pride in delivering quality mobile web application development services and find sit indispensable to have it within their service spectrum.

Differences in development services for mobile phones and desktops:

Although not many, but there a few different specifications of web development services for mobile and laptop or desktop. First of all, there is a big aspect of difference in screen size.  Secondly, the optimization of the websites is required to be carried out within certain limitations and capabilities of mobile devices. The restrictions and capabilities primarily arise in the form of device input/output options, presence of rooted sensors; users’ oriented factors, and many more. In addition to these, the most important aspect that needs prime attention from the mobile web development services providers is the user-friendliness of the design. Since mobiles will always have small screens, the aspect of user-friendly design will top the charts for developers.

The changing Mobile Technology:

For web developers, the task of keeping in touch with the advancements made in the field of mobile web application development services is of utmost importance. Since the technology is still in its initial stage, it is rapidly evolving and hence, taking notes of all its new changes is mandatory. Do not over-stuff the website with heavy navigation tools and ensure to make available all the topics on a page in vertical range.

Too many images for your website’s mobile version, is not a very good idea. Since the internet speed greatly varies as per the plans given by various mobile operators, images take extensively long to get downloaded and space. Moreover, they also acquire a lot of space, which leaves no scope for deciphering information through content. Also, few plans provide very low speed connections, where images take ages to show up. This not only messes up with the user-experience but also repel customers due to its slothfulness and less clarity.

How to Choose and Match Brick Veneer For New Construction and Additions

My neighbor spent well over $ 200,000 to add a beautiful addition to her traditional brick veneer Cape Cod home. But when the masonry contractor put up the brick he failed to even come close to matching the color of the mortar to the original part of the house. Even worse the new bright white mortar clashes with both the new brick and the old. The house now has a garish and jarring appearance and the cost of repair is prohibitive.

Brick veneer is the most durable and beautiful material that will protect your home from the elements. Brick is essentially maintenance free and will last for generations. Living in the Detroit area it is plain to see the brick in all the dilapidated buildings is still in beautiful condition and in most cases can be salvaged and reused. Brick veneer is more cost and you will have to live with your choice for as long as you own your home. If you're planning an addition or building a new home the money, time and effort invested in choosing the design, brick, mortar and most importantly the contractor will be returned many times over in long-term value.

These are some ideas to consider when choosing or matching brick veneer

• Cost: maybe it would be better to sacrifice square footage for quality and beauty

• Design: Long, high walls need to be broken up with a vertical course of brick, a ledge of stone or by brick that varies in color and texture. Design in offset walls with interior or exterior corners to give vertical definition to the house.

• Use "offset" (brick that protrudes from the wall in patterns or randomly) of bricks to create interest

• Make the addition narrows or wider than the existing home for interior or exterior corners to make brick and mortar matching easier

• How does the house fit into the neighborhood? A traditional styled house needs darker reds and more texture with gray mortar. Fieldstone, granite or sandstone can be used carefully

• Contemporary houses can use whites, blushes or neutral colors and smooth to glazed brick. Mortar can be bright white

• A skilled and experienced mason will take the time to try out various mixtures to match the mortar. Remember it is the SAND in the mortar that must match. Ask to see other work the mason has done and be prepared to pay a little more

• There are many sizes and profiles of brick available. We have a ranch house built on a slab in our neighborhood that used long, low profile brick with a mixture wavy texture. Along with a double-hip roof and deep eves this house would be the envy of Frank Lloyd Wright himself!

• Design the roof and gutters so the downspouts can be used to hide the seam between the old and new brick. There are many decorative gutter and downspout products available. Visit a local siding and gutter supply house

• A faux copper downspout with an elegant leader head (or conductor) can be used to hide a seam too

• Many faux half columns are available in various metal and paintable materials

• Use high quality beveled horizontal or battened vertical siding carefully in your design

• More and / or larger windows, entry doors, shutters and small round or octagon shaped windows can be used to breakup large brick walls

• Be careful using brick up into gables. Because of the roof slope at each end of the brick courses, the careless mason will loose his way; the vertical joints will not line up and the wall will have an undulating and amateurish look. A small window high in the gable would be good in this circumstance

• And remember to choose your roof shingles and materials at the same time. As an example, using a metal roof on an addition can be a way of making the addition "compliment" the original house instead of trying for an exact "match" (for the few of you that are self-confident, brave and daring you can use a combination of materials and design to "contrast" the original house; I've seen it done and to wonderful ends!)

And finally a special mention when using stone. A cobblestone cottage looks the way it does because it's a cottage! A cottage is a small house. A large stone house must be very carefully designed. Avoid long, tall walls of stone veneer.

Mixing stone with brick veneer can produce a pleasant effect. Try to imagine you are building your house on the ancient ruins of stone fence or an old country manor. The lower corners, some around the entry door and a few randomly located places in the wall are all that is needed.

Brick has been made in local kilns using clay dug up from nearby river banks for centuries. The brick you find made in New England may clash with the landscape of the house you build in Texas. The same is true if you use that blush pink brick that you loved in Florida for a house built in Wisconsin. The brick must be from the same origin as the house. Contemporary or traditional; single story ranch or two story colonial; split-level or townhouse; new construction or addition, all need the appropriate brick veneer to enhance long term value and style.